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The motto at Miele is ‘Immer Besser’ which translated means ‘Forever Better’. This motto was conceived over 100 years ago by the founders and remains our company motto today, permeating through every aspect of our business. Miele pride themselves on having the best products with unsurpassed quality and below are the elements that really set out the Miele difference.


Quality and Reliability

  • All products are designed for 20 years use.
  • Products are subjected to rigorous endurance testing during development.
  • Every product goes through an end line test before passing quality control.
  • Strict quality control for us means peace of mind for you.



  • Miele is consistently independently tested in many product categories and consistently comes out on top.
  • Whether its washing dishes, clothes or cooking a meal, Miele products deliver optimal results no matter how big or small the task.
  • What’s more, optimal results are married with gentle performance, which is vital for good fabric care and glassware for example.